When travellers dream of the perfect European summer escape, their minds often drift to the usual suspects: the Greek islands, the French Riviera or Italy’s Amalfi Coast. But those in the know have discovered something special tucked along Portugal’s southern coast – a place where golden beaches meet authentic Portuguese charm and where you can still find that increasingly rare commodity: unspoiled beauty. It’s a reputation that continues to earn international acclaim: the Algarve was awarded the “Best Summer Destination” prize for the fourth time at the 2026 Irish Travel Industry Awards.
Welcome to Salema, the Algarve’s best-kept secret and quite possibly the finest summer holiday destination in Europe.
The Village That Time Remembered
Salema isn’t frozen in time – it’s simply chosen to evolve gracefully. This traditional fishing village, nestled in the western Algarve between Lagos and Sagres, has maintained its soul while welcoming visitors who appreciate authenticity over manufactured tourist experiences.
Each morning, local fishermen still haul their colourful boats onto the sand, selling the day’s catch right on the beach. White-washed houses cascade down the hillside toward a pristine crescent of golden sand. This is the Algarve as it was meant to be experienced.
A Beach That Defines Perfection
The beach at Salema is the kind of place that becomes your reference point for all future beach experiences. The south-facing bay offers calm, crystal-clear waters perfect for swimming, with dramatic cliffs providing a stunning backdrop. Unlike crowded resort beaches, Salema’s shore maintains a peaceful atmosphere even during peak summer months.
The sand is golden, the water inviting and there’s space for everyone – whether you’re claiming a quiet spot with a good book or building sandcastles with the kids. As the sun sets, the cliffs glow in shades of amber and rose, creating pure magic.
Beyond the Beach
While the beach might tempt you to stay put all day, Salema serves as the perfect base for exploring the region. Surf enthusiasts will find excellent breaks nearby, while the Costa Vicentina Natural Park offers hiking trails with breathtaking coastal views. History buffs can venture to nearby Sagres or explore the charming town of Lagos with its cobbled streets and historic sites.
Authentic Portuguese Cuisine
Forget the tourist-trap restaurants. Salema offers genuine Portuguese cuisine served with pride and passion. Fresh grilled fish, cataplana brimming with seafood, perfectly seasoned sardinhas – every meal feels like a celebration of the sea, with generous portions and prices that won’t break the bank.
Weather That Delivers
The Algarve boasts over 300 days of sunshine annually. From June through September, expect warm, sunny days perfect for the beach, tempered by refreshing Atlantic breezes. The microclimate is ideal – warm enough for summer fun but never oppressively hot, with comfortable evenings perfect for dining outside.
The Simply Salema Experience
Any great destination needs the perfect accommodation, and this is where Simply Salema elevates your Algarve adventure from wonderful to unforgettable.
Our luxury villas near the beach offer the rare combination of proximity to Salema’s charms and the privacy you deserve. Imagine starting your day with coffee on your private terrace, the sound of waves drifting up from the beach just moments away. Picture afternoon swims in your own private pool, followed by games of pool or table tennis in your villa’s games room.
Each property strikes the perfect balance: close enough to walk to the beach and village restaurants, yet secluded enough to offer complete tranquility. Spacious living areas, fully equipped kitchens and outdoor spaces designed to make the most of the Algarve’s incredible climate—it’s everything a summer vacation should provide.
Why Salema Wins
In an age of over-tourism, Salema remains refreshingly real. It’s a place where you can disconnect from the noise and reconnect with what matters – family, relaxation, or the simple pleasure of a perfectly cooked fish and the rhythm of waves on sand.
The village offers something increasingly rare in Europe’s popular destinations: the opportunity to experience a place on its own terms. You’re not visiting a theme park version of Portugal; you’re experiencing the genuine article, welcomed into a community that’s proud of its heritage.
Whether you’re seeking adventure or relaxation, culture or beach bliss, Salema delivers. And when you base yourself in one of Simply Salema’s luxury villas, you’re guaranteed the perfect home base for whatever your ideal summer looks like.
This summer, skip the crowds and discover why those in the know have quietly been celebrating Salema as Europe’s finest summer destination. Your private pool, your games room, and one of Europe’s most beautiful beaches are waiting.
Ready to experience Salema for yourself? Start planning your perfect European summer escape.
