Exciting news from the world of travel! Portugal’s stunning Algarve region has just been crowned the World’s Best Beach Destination for 2025 at the prestigious World Travel Awards – making it a record-breaking fourth time the region has claimed this coveted global title.
If you’ve been dreaming of golden sands, crystal-clear waters and dramatic coastal cliffs, this award confirms what savvy travellers have known for years: Portugal offers some of the most spectacular beaches on the planet. And right at the heart of this beach paradise lies Salema, a hidden gem that perfectly captures everything that makes the Algarve, and its beaches, extraordinary.
A Record-Breaking Achievement for Portugal & the Algarve
The Algarve triumphed over 19 other globally renowned beach destinations, including the Maldives, Thailand and Turks and Caicos Islands, to secure the prestigious title. This latest victory makes the Algarve the only beach destination in the world to receive this honour four times, with previous wins in 2020, 2021 and 2024.
The World Travel Awards, established in 1993 and often described as the “Oscars of Tourism” base their decisions on votes from tourism professionals, specialist travel journalists and travellers worldwide. For a destination to win four times demonstrates exceptional and consistent quality that keeps visitors returning to Portugal year after year.
What Makes Portugal the World’s Best Beach Destination?
The Algarve’s 200-kilometre coastline offers incredible diversity. From dramatic ochre cliffs and sculpted rock arches in the west close to Salema, to long stretches of walkable sandy beaches in the centre, the region caters to every type of beach lover. The combination of stunning natural beauty, excellent infrastructure, year-round sunshine and outstanding value for money creates an irresistible package.
Portugal has also earned recognition for its commitment to sustainability and environmental quality. Many beaches proudly display the Blue Flag certification, confirming high standards for water quality, safety and environmental management.
Salema: The Algarve’s Most Special Beach
While the entire Algarve coastline deserves celebration, we believe Salema beach stands out as something truly extraordinary. Nestled within the Costa Vicentina Natural Park, this beautiful half-mile stretch of golden sand represents the very best of what Portugal has to offer.
Rick Steves, the renowned American travel writer, once called Salema’s beach “the most purely enjoyable beach in all of Europe.” The Guardian newspaper included it in their list of 50 best beaches in the world, and Travel & Leisure magazine highlighted Salema as one of the planet’s best secret beaches.
What makes Salema so special? Unlike many coastal areas that have seen heavy development, Salema has remained true to its roots as a working fishing village where you can watch fishermen unloading their morning catch. The beach itself is spectacular, framed by vivid yellow limestone cliffs, with pristine Blue Flag waters that are calm and clear – perfect for swimming and safe for families. Whether you’re looking to relax on the soft golden sand or try kayaking and paddleboarding, Salema delivers an authentic Portuguese beach experience.
Why Book Your Villa Holiday with Simply Salema?
Now that Portugal has been officially recognised as the world’s best beach destination, there’s never been a better time to experience the magic of the Algarve for yourself. Simply Salema offers the perfect way to do it.
We specialise exclusively in Salema because this village captures the essence of what makes Portugal’s beaches so special. Our carefully selected portfolio of luxury villas puts you right in the heart of this award-winning coastal paradise, just minutes from that glorious Blue Flag beach.
Our villas offer the perfect combination of traditional Portuguese charm and modern luxury amenities. All feature private pools, sea views, spacious terraces and are located within easy walking distance of the beach and village centre. Beyond Salema’s magnificent beach, you’re perfectly positioned to explore the wider western Algarve, with Lagos and Sagres just a short drive away.
Ready to Experience arguably the World’s Best Beach Destination?
Book your luxury villa holiday with Simply Salema today and discover why the Algarve has been crowned the world’s best beach destination for a record-breaking fourth time. With pristine beaches, authentic Portuguese charm and exceptional accommodation, your dream coastal escape awaits.
Browse our stunning collection of villas now and secure your place in paradise. Availability fills quickly, especially during peak season – don’t wait to make your Algarve dream a reality!
Contact Simply Salema today and let us help you plan the perfect beach holiday in the world’s best beach destination. Your slice of Portuguese paradise is calling.
